Gate Fold Brochure

This brochure was one of a couple marketing pieces used in Horizon University’s “See It?” campaign. It is the main piece of a packet for prospective students and sponsors.  The marketing team and I decided a clean graphical layout would attract more interest then a content heavy brochure. A gate fold template was chosen to provide extra real estate for icons. When the brochure is closed the graphic is a road going off into the distance with the University shield faded at the horizon.  The words “See It?” were put at the bottom left to spark the readers interest to open the brochure.  I chose a set of icons to emphasis important aspects of the university that sets it apart from other schools in its genre. These icons were modified or created from scratch by me.  The icon set is now used in many marketing pieces by Horizon U. Learn more about Horizon University here.

Date

2018

Client

Horizon University

Role

Designer

Media

Brochure

Tools

Illustrator

Photoshop